Skip to content

Is ZOYA worth it?

Yes — ZOYA is actually cheaper per ml than the middle of the market.

As of July 24, 2026, ZOYA runs a median of $0.81 per ml across the 34 listings we track. The median across all 142 nail polish listings we track is $0.83 and the cheapest is $0.42, which puts ZOYA at about 1.0× the median per ml. Prices re-checked continuously.

Worth noting: the premium tier isn't automatically the expensive one. Measured per ml, ZOYA sits below the middle of the market we track.

Per year: at 10 ml a month (a manicure every two weeks), ZOYA costs about $97/year — versus $50 at the cheapest nail polish we track.

Cheapest way to buy the brand: ZOYA Agnes Nail Polish at $0.80/ml.

Cheaper alternatives All ZOYA ranked

Cheaper polish we track

Not the same product — just what everything else in the category costs, measured the same way, by real price per ml. Whether ZOYA’s premium is worth it is your call.

+115°
LONDONTOWN UV/LED Gel Nail Polish
✨ New💅Nail polish

LONDONTOWN UV/LED Gel Nail Polish

$0.46Cost / ml
Price checked Jul 23 · confirm on Amazon🔥 Popular
pack price$5.48$6.09↓10%
subscribe & save$0.44−5%
💚 44% below median $/ml
See on Amazon
+149°
LONDONTOWN UV/LED Gel Nail Polish
✨ New💅Nail polish

LONDONTOWN UV/LED Gel Nail Polish

$0.47Cost / ml
Price checked Jul 23 · confirm on Amazon🔥 Popular
pack price$5.55$6.17↓10%
subscribe & save$0.45−5%
💚 43% below median $/ml
See on Amazon

Frequently asked

Is ZOYA worth the money?

▾

Yes — ZOYA is actually cheaper per ml than the middle of the market. Measured per ml, ZOYA sits below the $0.83 category median, so there is no premium to justify — buy it on preference, not as a splurge. The one caveat is pack size: a small bottle can still be a large total spend even at a fair price per ml, so check the sticker as well as the unit cost.

Why is ZOYA so expensive?

▾

It isn't, measured properly. ZOYA reads as a premium brand, but at $0.81 per ml it actually comes in below the $0.83 median of the 142 nail polish listings we track. The bottle is small; the price per ml is not high.

How much does ZOYA cost per ml?

▾

$0.81 per ml at the median, from $0.80 at the cheapest ZOYA product we track. The average ZOYA item we track sells for $13.

What would ZOYA cost me a year?

▾

At 10 ml a month (a manicure every two weeks), ZOYA works out to about $8 a month — $97 a year. The cheapest nail polish we track would run $50 a year instead.