Keys Soulcare It's Like Skin 2-In-1 Concealer + Tint
Our summary
Keys Soulcare It's Like Skin 2-In-1 Concealer + Tint is a 1 fl oz liquid makeup product that brightens and blurs with niacinamide and squalane. At $1.01 per ml, it costs about 42% below the typical price for the category. The formula is vegan and cruelty-free, and a 30 ml pack lasts roughly 3 months.
29.6 ml in this pack
confirm live price
The priciest makeup deal we track costs 6.9× more per ml.
Price & stock last checked
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- Rank by cost per ml
- 21 of 316
- vs category median
- −39%
- 4-day low
- $30.00
- Price checks
- 6
Price · last 60d
$30.00
Cheaper per ml in makeup

Bobbi Brown Vitamin Enriched Skin Tint SPF 15 | Bro… — Light 2

At $1.01/ml, Keys Soulcare It's Like Skin 2-In… — Cruelty-Free is a genuinely good price for makeup — the makeup we track range from $0.53 to $6.95/ml (median $1.66). This listing's price was last checked 9 hours ago.
| Cheapest makeup / ml | $0.53 |
| Median | $1.66 |
| This deal | $1.01 |
| Most expensive | $6.95 |
Timing tip: see the cheapest month to buy makeup.
About this makeup listing
Is Keys Soulcare It's Like Skin 2-In… — Cruelty-Free a good deal?
A genuinely good price — $1.01/ml against a makeup median of $1.66/ml, ranking 21 of 316.
What does $1.01/ml mean?
It's the real cost per ml — the price divided by the ml in the pack (29.6 ml). Comparing per ml lets a big pack and a small one line up on the same scale, so you see true value instead of sticker price.
How many makeup are cheaper per ml?
20 of the 316 makeup we track, which puts this one 21st by cost per ml. The next cheapest is $1.00/ml.
What is the lowest price this has been?
$30.00 — the lowest of 6 price checks we have taken over the 4 days we have been tracking this listing. It is $30.00 today, which matches that low.
What should I pay for makeup?
Across 316 tracked makeup, under $1.29/ml is a genuinely good price, around $1.66/ml is typical, and above $2.23/ml you are paying over the odds.
Confirm the live price at the retailer before buying.
