
IT Cosmetics CC+ Cream (Light) - Natural Full Coverage…
As of July 25, 2026, IT foundation & liquid makeup cost $0.92–$2.36 per ml across the 7 live listings we track, with a median of $1.91. That is 15% more expensive than the $1.65 per ml median across all 228 foundation & liquid makeup we track. Prices re-checked continuously.
Per month: at 10 ml a month (a 30 ml foundation over ~3 months), that’s about $19/month on IT — versus $7/month at the cheapest price we track.

IT Cosmetics CC+ Cream (Light) - Natural Full Coverage…

IT Cosmetics CC+ Cream (Medium) - Natural Full Coverage…

IT Cosmetics CC+ Cream (Tan) - Natural Full Coverage…

IT Cosmetics Bye Bye Under Eye Concealer 11.0 Light Nude (N)…

IT Cosmetics Bye Bye Under Eye Concealer 20.0 Medium (N) - 0.4…

IT Cosmetics Bye Bye Under Eye Concealer 14.0 Light Tan (W)…

IT Cosmetics Superhero Volumizing Mascara - Black (Full Size
As of July 25, 2026, IT foundation & liquid makeup run $0.92–$2.36 per ml across the 7 live listings we track, with a median of $1.91 per ml. The cheapest right now is IT Cosmetics CC+ Cream (Light) - Natural Full Coverage… at $0.92 per ml.
IT runs about 15% more per ml than the market: a $1.91 median against $1.65 across all 228 foundation & liquid makeup listings we track. The cheapest foundation & liquid makeup from any brand is $0.69 per ml — so you're paying a premium for the name.
At 10 ml a month (a 30 ml foundation over ~3 months), IT's median price works out to about $19 a month — $229 a year. The cheapest foundation & liquid makeup we track would cost $7 a month instead.